What Binom does well, and keeps doing
Binom is a fast, self-hosted tracker. It records clicks and conversions, routes traffic through paths and rotations, and gives media buyers detailed reports grouped by any token. None of that moves to AffZero. If you like how Binom tracks and routes, keep it exactly as it is.
What Binom doesn't do is the routine work around the tracker. Someone opens it every morning, sets yesterday's date, groups by campaign, and pastes the numbers into a chat or a sheet. Someone copies spend from the traffic source. Someone scrolls the campaign list a few times a day looking for red numbers. That is the work AffZero takes over.
The work around the tracker
By hand
- Open Binom, set yesterday, group by campaign, export
- Log in to PopAds and copy spend into Binom
- Check the campaign list three times a day for losses
- Paste numbers into Slack or a sheet for the team
With AffZero
- The report is in your inbox at 8:00
- Spend is synced into Binom on a schedule
- An hourly check alerts you, or pauses the campaign
- Every run writes a row to Google Sheets
Each of these is small on its own. Together, for a buyer with a couple of dozen campaigns, they add up to a working day or more every week. The estimate at the top of this page shows how that adds up.
What an hourly loss check looks like
Here's one automation a Binom user might build first. It runs every hour and only does something when a campaign crosses the line you set.
Hourly loss check
- 1Pull statsBinom, today, by campaign
- 2Filter dataSpend above $50
- 3Condition checkROI below -30%
- 4Tracker actionPause the campaign at the traffic source
- 5Send emailTell the buyer what was paused and why
You can start without the pause step and just get the alert. Many buyers do that for a week or two, see that the alerts fire when they should, and only then let the automation act on its own. If you want a person to sign off first, an Approve to Continue step stops the run until someone clicks approve.
Setting it up
- Add your Binom connection: installation URL and API key.
- Check it on the Stats page with yesterday's numbers by campaign. If the numbers match Binom, the connection is right.
- Start from a preset, or describe the workflow to Agent Zero in a sentence and let it build the steps.
- Run it once with Run Now, read the log in Runs & Logs, then switch on the schedule.
Our guide to creating your first automation walks through the same steps with screenshots.
When Binom alone is the better choice
If you run a few campaigns, look at them once a day, and your traffic sources already pass cost into Binom, an extra tool adds little. The same is true if your days go into building funnels and testing landers rather than reporting. Binom's interface is the right place for that work.
AffZero earns its place when the same checks and reports repeat every day, across several sources or several people. The savings calculator puts numbers on it for your own volume.